On-Site
Optimization for Local Search
Once
you have your keyword set, the next thing you will want to do is
optimize your own website for local search. Let search engines know
what locations you are targeting by including geo-specific
information, keywords and phrases in the specific places on your
website as described below.
Locally
Optimized Title Tags – The SEO title tag is still one of the most
important elements for on-site optimization even if Google sometimes
chooses alternate titles for search results. Regardless, you should
still assume that Google might choose your specified title tag to
link to your website in search results. Hence, you will want to make
sure it not only includes your primary keywords, but your location as
well within 70 characters
Locally
Optimized Meta Descriptions – Again, Google might choose a snippet
of text from your website instead, but it never hurts to have an
optimized meta description. Make sure it includes your primary
keywords, areas your business serves and phone number, if possible,
within 165 characters.
Another
good signal to search engines is a local street address and phone
number on all pages. Most businesses will place this information in
their website’s footer. Be sure that it is actually in the text and
not in an image. This is good for search engine bots and for people
on their mobile phones as your phone number will be clickable!
Location-Specific
Pages
Have
more than one location but only one website? That’s not a problem.
Just create a page on your website specific to each physical
location. This way, anyone searching for your business in a
particular region, city, state or country should be directed to the
appropriate page.
Embed
a Map
If
you enter an address on Google Maps, you can get an HTML embed code
to add the map to your website. Just click on the link icon to get
the code.
